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Most people nowadays are instantly attracted to the images first; the text is secondary. Whether or not we choose to do this is a different topic, but there’s no getting around the fact that illustrations play a huge role in providing a brand that can compete.
Engaging written pieces are critical for a strong approach to marketing, but the visuals are just as important. Let’s take a look at everything you need to know about illustrations to produce positive marketing results.
Illustrations and Where To Find Them
There’s a difference between images on a stock gallery and ones that truly represent your enterprise and website. The stock pictures may look great, but they aren’t personal enough.
Getting noticed and standing out are the main things marketing is geared toward doing, right? So, do something a little different and, most importantly, be specific.
Finding designers is relatively easy with a web search, but for a quality, guaranteed, and good illustration agency – Ilustra is a pick that many people could benefit from.
Why Images are So Effective
If you think about how quickly things are evolving in regards to social media presence, it should come as no real surprise that images are an essential component to consider. People are able to generate a living from pictures, in combination with written content, if they have a big enough following on Facebook and Instagram.
Knowing that’s the kind of world we live in gives you an advantage when it comes to boosting marketing. Illustrations add a fresh element of excitement that people will come to appreciate.
Think about some of the big branded companies who use illustrations as part of their trademark. Take “Frosties;” for example. There’s no way you can think of this cereal without Tony the Tiger coming to mind. In other words, illustrations give you a chance to be unique and attract attention.
Should You Use Photos or Illustrations?
It comes down to how you want to conduct the marketing. Do you want people to be interested by images they’ve already seen? Or, do you want to invoke something more individual with one-of-a-kind illustrations?
Both can be incredibly effective.
Some marketing strategies are created with the single goal of intriguing people just enough until they want to find out more. In this situation, photos and compelling content would do the trick. In other cases, getting straight to the point with the exact message you want to convey is the primary objective, in which case, illustrations may serve you better.
Being competitive in today’s ever-growing digital marketplace can be tough. It’s the illustrations, in conjunction with the written content, that will give you the edge to exceed above the rest.