Weekend video: Thomas Piketty visits HLS to debate his book ‘Capital in the Twenty-First Century’

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April 18, 2015   Posted in: News  Comments Closed

The Retail Sector needs the Best Advice at all Times

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Some men and women seem to be born with the entrepreneur spirit, and these people are ready to work hard to achieve their goals. They are constantly on the lookout for a project that will, they hope, one day be a viable commercial success, and in some cases they are willing to invest a large sum of money to get started.

This will to succeed is to be applauded, of course, but it also needs to be kept in check in order to ensure a firm focus is maintained at all times. In the crucial early stages, a great effort is needed to keep both feet on the ground, and this is why the legal specialist can play a pivotal role in the quest to make the venture a winner.

While there are many areas of business law which require our attention, in the retail sector this is a particularly important issue. If a man or woman is hoping to find the ideal shop to let in London, he or she needs expert help to make sure this is the perfect rented retail premises, because if it isn’t there could be major problems later.

It may be that the individual is looking to sell fruit in Fulham, magazines in Mayfair or even curtains in Clapham. In some ways, it doesn’t really matter what the product is going to be. The important thing at this stage of events is that the place is fit for its purpose, and that all of the legal boxes are going to be ticked in time for the opening.

Be ready to pass on advice to some who won’t want it

There will no doubt be some shop owners or renters who will feel that they do not need the advice that is being offered to them, and this could prove to be an issue at some stage The legal expert will need to show a great deal of patience, and will need to get his or her points across in a calm and assured way right from the start.

During the process of looking for retail premises, there may be times when the lawyer will need to tell the would-be entrepreneur something that he or she really doesn’t want to hear. Unfortunately, this is fairly standard for many of those who work in this challenging sector. Such news needs to be passed on with empathy.

We all hope that every transaction and every negotiation will be as smooth as it can be, but of course this is rarely the case. There will almost always be obstacles in the path ahead of you, and it will be your job to make sure they are overcome.

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April 16, 2015   Posted in: News  Comments Closed

Creating valuable digital content for law firms

Consideration was given for the editing and publication of this post.

Content marketing should be old news for law firms. But it’s not.

Although legal practitioners have used marketing methods such as newsletters, white papers and email marketing in the past to prove and showcase their expertise – other industries are now leaps and bounds ahead in the way they approach content marketing.

Social media has created a generation of professional information creators. Bloggers, micro-bloggers and content producers of all varying abilities within the realms of professional services. But law firms are slowly playing catch-up, and the promotion of thought leadership across social media is becoming an important marketing activity for lawyers.

The problem this creates is that getting content marketing right does require a lot of content to be generated; a labour-intensive and ‘creative’ task that most lawyers aren’t interested in adding to their daily chores.

But the benefits are huge. Firms need to aim for shareable content. Create something your audience actually wants to share with their peers. Then you get to generate high volumes of targeted traffic. You can engage with social audiences. It can produce immediate conversions and it encourages brand advocacy.

Here are my tips to give your content the best chance of being shared:

Be consistent – Content marketing requires consistency. Legal services content needs to project a professional image and build trust with an audience. Consistency often boils down to producing detailed editorial calendars or schedules and of course an ability to monitor and keep the schedule up to date. Establish your firm’s primary themes. Identify the types of content you will create: blog, videos, info graphics, webinars, eBooks, case studies.

Be efficient – Content marketing requires efficiency. Your firm needs to choose topics, delegate responsibilities, produce, edit and obtain approval – all in a timely fashion. Firms need to become a well-oiled machine. Determine who is responsible for what. Identify your goals. Build your story. Identify your core distribution channels. Agree a metric and reporting structure. Agree a budget.

Be relevant – Content marketing needs to deliver the right information. Content needs to be more than a sales pitch. Remember, the age of intrusive marketing is over. Does your content solve a ‘current’ problem? Do you have a meaningful point-of-view about ‘trending’ topics? Hone in on your target audience. Review your audience – what are they sharing? re-tweeting? likes? Ask yourself – does your content answer a common client question?

Be engaging – Content needs to engage. Providing relevant content that your audience can relate to is a start. Consider user personas. Web users and email readers typically scan text. Respect the audience reading level. Write with an inverted pyramid style – start with the main conclusion and get progressively more detailed towards the end of the content. Use ‘chunking’ – present information into small pieces or ‘chunks’ to make reading and understanding faster. Use bullets, numbered lists.

Be savvy – Content marketing needs to support your firm’s goals. Keep an eye on the ROI. Have you included a clear call to action? Leave a place for readers to comments. Provide links to other related content.

Be shareable – The whole point of content marketing is for your readers to share your content and put you in touch with readers and contacts outside your existing network and bring them within your reach. Your content needs to be good enough to share. Ask yourself – if I had to pay to print this, would I? Provoke an emotional response. Provide a reason to share. Ask for a share if you have to. Make it easy to share by providing one-touch sharing options for all the major social media sites.

Be found – Your content needs to be found online. Make your content ‘findable’. This might be one for your tech guy. Your content needs to have an h1 tag and preferably two h2 tags. You need to include metadata, including title, descriptors and of course keywords. Ensure you place links to other related content, either external or internal. Remember alt tags for any images that are included.

Conclusion

Interrupt marketing’ is failing. Content marketing, publishing content that engages and entertains prospects, often without any reference to products or services, is a highly successful and cost effective method of luring prospects to websites or micro sites. It’s an effective way to encourage visitors to leave behind their contact information, information which you can then utilise via marketing automation technology to take them through the buying journey.

Rokman Laing is a law firm marketing agency that specialises in helping law firms generate new business and nurture existing clients through effective professional services digital marketing.

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April 15, 2015   Posted in: News  Comments Closed

Book recommendation: Order in Court: 2 (Toby Potts) by David Osborne

Toby Potts, fresh from Bar School, and clutching his graduation diploma, is a young, aspiring barrister, full of hopes and dreams and intent on becoming the leading criminal advocate of his time. He can hardly wait to get on his feet and impress the jury with his incisive cross-examination, his mastery of all things legal, and his spellbinding final speeches. Sadly, reality kicks in, and Toby finds the path to fame and fortune far from smooth and uneventful. Chambers politics, strange clients, solicitors who come and go on a whim, and even stranger and eccentric judges, all have their part to play in Toby’s climb up the greasy pole. Moments of courtroom drama, and many more moments of high fiasco, mark Toby’s initiation into the heady world of the Criminal Bar. So much to learn, so little time. Will Toby succeed where so many have failed? He has the determination, he has the self-belief, but does he have what it takes to reach the pinnacle of the profession? Only time will tell. One thing is certain – never a dull moment! Why be ordinary, Toby was once told, if you have it in you to be extraordinary?

Available from Amazon.

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April 15, 2015   Posted in: News  Comments Closed

Monday morning with Alex Williams’ cartoons

qccartoon
This cartoon is by Alex Williams who draws the Queen’s Counsel cartoons for The Times and in numerous books including The Queen’s Counsel Lawyer’s Omnibus. He offers almost all of his cartoons for sale at £120 for originals and £40 for copies and they can be obtained from this email infoatqccartoondotcom  (infoatqccartoondotcom)  .

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April 13, 2015   Posted in: News  Comments Closed

Weekend video: Carl Sagan – COSMOS – Evolution

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April 11, 2015   Posted in: News  Comments Closed

Monday morning with Alex Williams’ cartoons

qccartoon
This cartoon is by Alex Williams who draws the Queen’s Counsel cartoons for The Times and in numerous books including The Queen’s Counsel Lawyer’s Omnibus. He offers almost all of his cartoons for sale at £120 for originals and £40 for copies and they can be obtained from this email infoatqccartoondotcom  (infoatqccartoondotcom)  .

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April 6, 2015   Posted in: News  Comments Closed

Monday morning with Alex Williams’ cartoons

qccartoon
This cartoon is by Alex Williams who draws the Queen’s Counsel cartoons for The Times and in numerous books including The Queen’s Counsel Lawyer’s Omnibus. He offers almost all of his cartoons for sale at £120 for originals and £40 for copies and they can be obtained from this email infoatqccartoondotcom  (infoatqccartoondotcom)  .

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March 30, 2015   Posted in: Cartoons  Comments Closed

Three Things You Should Be Looking For In A Divorce Firm

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When a marriage comes to an end, it’s important for men to find high quality, results-driven legal services that will help bring the matter to a close in a professional, mutually beneficial manner. To ensure that this happens, it’s important that you attain representation from an absolutely amazing divorce attorney. To ensure that you can find the ideal firm, be sure to look for the following three things in the divorce firm:
1. A Great Reputation.
One of the first things you should be looking for in a divorce firm is a great reputation. Generally, divorce attorneys and the firms they work for obtain a favorable reputation from the public because they consistently offer cutting edge, customized services that engender the desired outcome. With this reality in mind, it’s important for you to critically analyze a divorce firm’s reputation in order to determine whether it is predominantly positive. There are numerous strategies you can employ to make this happen such as viewing more and more reviews left on internet sites regarding the nature and efficacy of the firm’s legal services. You can access reviews about the divorce firm Cordell & Cordell by visiting www.pleasedclient.com.
2. Reasonable Prices.
Another thing you should definitely be looking for in a divorce firm is reasonable prices. Reasonable prices are important because you don’t want to pay exorbitant prices for services that you could have attained a much more cost-effective rate for. In recognizing this reality, be sure that you’re comparing and contrasting the costs of several divorce firms before you make your final decision.
3. Outstanding Customer Service.
One final thing you should be seeking out in your legal services is outstanding customer service. Filing and completing a divorce can be a lengthy and emotionally challenging endeavor, and this is one of the reasons that you want to put yourself in the hands of professionals who will provide you with the customized care and genuine concern that you need and deserve. When you work with a divorce firm that offers outstanding customer service by treating you kindly and expediting the legal process as much as possible, the divorce proceedings will become much less stressful and emotionally taxing.
Conclusion
If you’re serious about finding the ideal legal representation to help finalize your divorce, it’s important to note that there are several things you should be looking for in a firm. To be successful in your search, make sure that you’re seeking out representation from a firm that possesses the aforementioned traits.

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March 27, 2015   Posted in: News  Comments Closed

Monday morning with Alex Williams’ cartoons

qccartoon
This cartoon is by Alex Williams who draws the Queen’s Counsel cartoons for The Times and in numerous books including The Queen’s Counsel Lawyer’s Omnibus. He offers almost all of his cartoons for sale at £120 for originals and £40 for copies and they can be obtained from this email infoatqccartoondotcom  (infoatqccartoondotcom)  .

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March 23, 2015   Posted in: News  Comments Closed